Tuesday, September 29, 2009

Feature Hierarchies

Here is a poster I found in the internet. This is an example of how a graphic artist can use channel hierarchies to their advantage. The man mixed with the graphics pops out the most. That or the graphic on the left may be the first to be seen. The green background helps with the contrast and makes it pop more. The birds and arrows direct the eye upwards, and the bubbles lead them down towards the text. The text on the bottom have different font sizes, with the larger text being the more important. The larger the text, the more it wants to be seen. Colors are also used in that context, and used to organize and separate the type of info displayed. Example: pink for the date, yellow/green for the price, etc.

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