This is a poster I have designed for a a final project in the semester of Spring 2009. This is a poster advertising the Japanese Tea Garden in Golden Gate Park, San Francisco. This poster also acts as a fold-able brochure, though there isn't an example of a folded version.
This is an example of top down visual processing due to the goal of the design - persuade the reader to visit the Japanese Tea Garden. Images and various information of the Japanese Tea Garden are integrated together. A reader may scope the poster as a whole to see what is going on. They notice pictures, images, and colors. The title is in a big bold font, easy to see, placed on the left, since we tend to read from left to right. They see "Japanese Tea Garden." The reader may wonder "what is the Japanese Tea Garden?" and pay attention to the images to find out what they are reading about. Top down visual processing may even start them at the images since it may be the most interesting area in the poster, then the reader may wonder, "what are those images about?" and look at the title. If still interested the reader will direct their eye towards the text to learn more about the Japanese Tea Garden. Headings are placed above the informational text to help the eye look for what they want to learn about. Does the reader want to learn the "History" or the "Features" of the Japanee Tea Garden? If they decide they do want to visit one day they will look for the the hours and prices. Images are placed to show an example, information is placed so readers can learn more about it, hours and prices are placed if the reader is interested in visiting. In Top down visual perception, the eye will search for and link all these together in order to understand and learn what they are looking or reading. Images to title, to information, to hours and prices. All these are placed strategically so that the reader can see all of these.
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