Syntactical Guidlines

Here are two posters, one advertising a concert, and another promoting a candidate for an election. The concert poster is a really great design. It uses balance in the way the designer uses grouping and attraction with the text. Altogether, the text is creating a tip at the bottom. It is tilted to create an even balance as if it were an object standing on one foot. Great example of balance. Grouping and attraction is used with the use of colors. The larger fonts are yellow, and it gets darker, to orange, the smaller it gets, the darker it is. Leveling and sharpening are put to good use, since the large text are given enough attention with its size, that it doesn't need to be dark, and is able to blend slightly with the background, so the smaller text is easier to find and balances with the large text. The message is viewed easily with the use of just text. Different info is distinct with either color or tilt/orientation, which prevents the info from getting too confusing and getting the viewer lost.
The second poster has no sense of balance. My eyes go directly to the photo of the candidate. In terms of leveling and sharpening, the info text is overpowering his name/title, even though its smaller text. The message is to persuade you to vote him for president, yet that title doesn't pop out the most. The poster should attract the eye to that information the most. The text that gets the most attention is at the bottom, "FEDS election-vote online, etc..." because it is the darkest compared to just about everything else. Also, the text looks like its cramming the person into the corner, making him feel trapped. There is a lot of stress and tension around that area. Overall that electoral poster came out of kevin ma's ass. It looks like sh*t.